Businesses like Uber, Lyft, Bird Scooter, and Lime Bike were able to address the demands of passengers who refused to pay for parking and those who despised the dreaded “find-a-parking-space” dilemma that comes with commuting into metropolitan areas in a relatively short period of time. The impact of Uber and Lyft on the parking sector was recently covered in the LA Times and San Diego Union Tribune, with Ace Parking reporting a 5-50 percent decline in parking. Despite their ups and downs, these companies have succeeded in establishing a new industry standard. These ride-sharing applications and scooter choices provide “convenient transit,” changing the market and lowering the demand for parking places. These corporations have been doing this successfully for a number of years, and more market challenges are undoubtedly on the way. It’s now up to the parking and valet sector to resurrect the “car-come-and-go” or parking service industry.

This blog will give some ideas on how the valet and parking industries might bring value to an ever-changing market. We hope that this has sparked some fresh thoughts in your head and that it will assist you in attracting local vehicles searching for a parking spot.

Adding Additional Car Services

Customers should choose to park with you versus Ubering, Lyfting, or parking with a direct rival because of the services you offer to your menu. Any services you select should bring value incrementally. This is simply introducing a feature that will make your customer’s parking experience even better. Here are a few examples:

• VIP Services at the Front Door
• Details and details for your parking site should be highlighted.
• Memberships in Fluid Topping Vacuuming are a great way to save money.
• As a courtesy, send flowers or chocolates.

As long as you focus on value from the customer’s perspective, every benefit you give can have a price if it is sufficiently valuable. Your aim in thinking on providing value is to discover ways to make your services as appealing as possible. Try to come up with new methods to deliver more with extra services and, of course, costs. When everyone wants the extra service, you can charge it in addition to your regular prices.

Another strategy to add value to your services or increase the worth of your service bundles is to listen to customer comments.

Because customers know what they want and are often aware of what your rivals are doing, customer input is critical. Also, feel free to make operational modifications to your staff’s routine if clients don’t appear to realise the value you bring.For instance, valet workers might ask all new customers if they want to know about additional services on a regular basis. This can also be thrown into the discussion with frequent customers on occasion. “Hey Bill, welcome back,” someone could say. “You said the other day that your wife’s birthday is coming up soon.” Would you like us to assist you by having a dozen flowers ready in your car when you leave today?” I realise you are busy. “Would you like us to have a dozen roses waiting in your car when you depart today?” This might be an excellent value of service to a busy individual who has already made a statement the day before, is looking for a present, and time is also a concern. Clients desire a relationship with their service providers, and they are willing to pay for it.

Customers may be found through mobile advertising.

You may reach out to residents who are looking for parking with location-based advertising such as Google Nearby and Bluetooth Low Energy (BLE). You may use Google Nearby to create a message about your parking business that will display as a Google Nearby alert on a potential customer’s mobile device. This type of messaging may simply target folks seeking for your service, and the extra value will keep them as a customer.

BLE (Bluetooth Low Energy) demands that mobile users have their GPS turned on and Bluetooth turned on. To attract neighbouring consumers searching for parking, you might provide a “free valet” service.

Collaborate with Non-Competing Companies

You can build an experience that adds value for your clients while also helping you make more income if you collaborate with the right businesses in the right places. If you join with a local business, for example, you may provide a deal that combines the two services for your clients’ convenience. Another example is offering 10% off valet services to jazz festival goers who purchased their tickets via your partner ticket firm. This promotion might be for a single night or the duration of the jazz festival. This type of marketing or ongoing relationship may boost income and awareness for both companies.

Examine the Competitors

You may learn about some ideas or methods that may work for your firm by analysing other concepts that have unexpectedly gained prominence. Consider the case of the startup firm StearClear.

The purpose of SteerClear was to give a transport home for you and your automobile when you were too drunk to drive. However, this basic concept was insufficient to ensure the company’s survival. Despite being recognised in magazines such as Entrepreneur and Tech Crunch, the company only received 1.1 million dollars in funding (according to CrunchBase). The firm’s website is now dead, and visiting Stearclear.com leads to a case study on the old company.